Valerie Lapp Communications.
For over 20 years, Valerie Lapp has created, led,
instigated, challenged and conquered in the ever-changing
world of communications.
Armed with a Ryerson University Journalism degree, Valerie
Lapp quickly took on the flip side of communications as CBS
Records’ youngest-ever national publicity manager. There
she grappled with media demands for the likes of Bruce Springsteen,
Pink Floyd, Ozzy Osbourne, Bob Dylan while attempting to tempt
the media with up and coming Canadian musicians like Platinum
Blonde and Barney Bentall.
Later, as a marketing manager for BMG Music, Valerie found
ingenious ways to bring alternative music to alternative people
(new age, new jazz, children's music) created major brand
impact with platinum-selling music compilations (MuchDance,
Groove Station) and developed BMG’s online presence
in the infancy of the Internet.
Valerie managed communications at Variety The Children’s
Charity in Ontario for several years, and has served on local
arts organization boards and community volunteer committees.
Drawing from these varied and enriching experiences,
Valerie Lapp Communications now serves business organizations
and non-profits alike with strategic vision and creative spirit,
combined with the ability to write, design and produce the
print, broadcast and online materials required to make any
plan come to life.
Working with the Ontario Museum Association has inspired Valerie
to create marketing, brainstorming and tools-development workshops
specifically targeted to museums and cultural organizations.
Making it Green.
She also encourages her clients to pursue green approaches
to their marketing and business practices, and developed a
successful marketing campaign to position Music Manufacturing
Services as the premier supplier of environmentally friendly
CD packaging in North America.
The Social Media Challenge.
Valerie is also beginning to shape social media strategies
and practices for her clients, carefully weighing the value
of the incredible potential for audience interaction against
the restraints of time and personnel.
Sharing the Passion.
Valerie loves to share the secrets, tools and excitement of
marketing and communications in all its many forms, and has
conducted many marketing seminars and workshops. She is also
currently a Professor at Durham College.
What does your organization
Contact Valerie Lapp Communications today, and find out how
easy it is to get started!